Décembre 2018 - en cours

In the Round was commissioned to develop a best in class 4-yr Strategy providing a road map for effective deployment of digital marketing to influence travel behaviours in support of the Transport Mobility Management objectives for the Emirate.

Working in partnership with Mott Macdonald we led this commission working closely with the Client’s transport planning and public relations teams. The commission required a thorough appreciation of the transport planning objectives of the Client, an understanding of the effectiveness of digital marketing within the Abu Dhabi region and an appreciation of digital marketing more generally in terms of determining and advising on a value for money approach.

The Strategy, including a detailed first year action plan, considered target audience, communication channel, messaging and content in arriving at its phased approach for deployment. The Client will use the Strategy to inform its resourcing plan in relation to transport marketing communications activity for the coming years.