Engage    Persuade    Inspire    Change 
Our mantra is Engage, Persuade, Inspire, Change. We apply these principles in all that we do.

We have successfully influenced the behaviour of millions of people using a range of marketing, communications, engagement and other demand management interventions across the transport and event sector.  Based in London and operating all over the UK in Hampshire, Manchester & Birmingham but with a presence in Australia too; we have a global reach. 

As specialists in mega-event and single venue advisory and consultancy we provide an integrated marketing communications and engagement consultancy service from planning and strategy through to readiness testing, mobilisation and operations, always with a customer-centric focus.  We have helped deliver the biggest sporting events in the world including the FIFA World Cup, Rugby World Cup, Commonwealth Games, Pan-American Games, World Gymnastics Championships and the Olympic and Paralympic Games. We have also advised individual stadium and venue operators.

With our expertise in sustainable transport planning and travel demand management advice we have supported & advised our clients on defining and then delivering sustainable transport strategies and plans that achieve congestion, environmental, social and economic goals. We have done that in a mega-event context as well as for town, cities and rural areas focused on influencing the travel behaviours of their resident, visitor and business communities. Our team has advised local, regional and state governments in the UK, North America, South America, the Middle East, Australia, New Zealand and Asia.

If you represent an organisation that needs to affect a change in how users behave across travel, major events and other sectors our consultants would love to talk to you.
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We develop strategy
In the Round has a proven track record in developing marketing communications, travel demand management, sports event management, transport planning and behaviour change strategies through our companies consultancy services. We work closely with internal and external stakeholders to provide Client's with a clear road map to success. 
We deliver outcomes
We can embed ourselves in Client organisations and mobilise teams with expertise in marketing communications, transport planning, travel demand management and event operations to deliver high impact solutions. We work direct with our clients or through partner organisations to deliver beneficial advice & success. 
We learn and evolve
Our people have amassed significant exp erience across different types of organisations and different geographies in developing our expertise. We aim to constantly evolve our approach as we learn from the monitoring and evaluation of our projects. We know what works well - we also adapt to the situation as required.

About Us

In the Round began life in 2012 shortly after our founders worked together on the London 2012 Olympic and Paralympic Games. The goal was to provide sporting event advisory and event management consultancy services for large-scale sports events across the whole of the UK, Europe, and the World. With a sharp eye on helping to ensure spectator experience alongside supporting those that make events happen including athletes, officials and others.


Specialising in the advisory of transport planning, mobility management, travel demand management, event management, and customer experience, at In The Round we are a specialist sports and event consultancy company located in London. Our work takes us all over the UK, from Hampshire to Birmingham and up to the North in Manchester. We help organisers of large-scale events, transport operators, national and regional governments, and private sector organisations around the world to achieve behavioural changes of individuals and communities.


Find out more about our event management consultancy services and what we do. 

“[In the Round]… were a huge asset to the project team delivering the event. Their expertise in transport marketing communications for major events was plain for all to see. Whether it was designing the creative advertising campaign, developing appropriate messaging for all audiences, preparing supporting collateral, creating and maintaining the web and social media content or managing the many stakeholder relationships, the two finalist clubs and all local transport partners. We are delighted to have delivered a hugely successful event of which Cardiff, Wales and the UK can be proud. We would like to thank In the Round for the significant part they played in the event’s success and would not hesitate in recommending them for other assignments.”
Alan Hamer, Project Director, UEFA Champions League Final 2017 

Our latest work

Take a look. We're pretty proud of it...
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