April 2020 - January 2022

Qatar hosted FIFA's Football World Cup in 2022. The local transport context meant over 50% of the local population were required to change their travel behaviour during the Tournament as well as ensuring visitors' (including ticketed spectators) travel choices made optimal use of the Tournament time transport network. In the Round was been appointed to lead the development, mobilisation and delivery of a Travel Demand Management work stream to support the delivery of what was in logistical terms a hugely successful event.

We worked within a challenging cultural environment, across multiple functional areas to advise the Client on the pre-requisites of a successful TDM activity including marketing communications, local community engagement, journey planning, congestion charging, number plate management schemes, parking and the role of free public transport.