December 2019 - January 2020

Twickenham Stadium, the home of the England Rugby Union team, was to host one of its most complex sporting events ever called ‘Big Game 12’ with over 70,000 people expected to attend a two-match spectacular, run by Harlequins Rugby Club, on one day (28 December 2019). The complexity being compounded by the reduction in rail capacity to one-third of usual event day due to industrial action and only four weeks to develop and implement a mitigation plan. 

With many either expecting ticket sales to be down or for transport chaos to ensue In the Round worked with the Stadium and Club to develop a comprehensive series of measures aimed at spectator and background demand travel. In the Round also worked closely with local government, Uber, Google, Waze, Highways England and the train company who were going to be key to the delivery of the proposed interventions. 

The result was a series of measures from changed venue opening/closing times to stagger arrival/departure profiles, amended taxi operating arrangements to reduce local congestion, enhanced spectator coach and shuttle bus timetables to enable staggered arrivals/departures and wide ranging multi agency communications to spectators and background demand including through radio, websites, social media, fan emails and notifications on Uber, Google and Waze platforms.